FIABCI 69th Conference
We were tasked with positioning Dubai as the world’s capital of happiness, by synergizing with Dubai Land Department to host over 1,000 movers and shakers in the global property market.
The Wow Factor
Under our theme ‘Happy Cities’, we seamlessly crafted an interconnected happiness journey from the time guests arrived at the airport (happiness branding), to the drive to their hotel (a creative happiness audio welcome in their luxury cars) and happy activations the actual event. Each day had a social tour of Old Dubai, Modern Dubai and Family Day. Daily we had a Gala Dinner and special attractions.
Throughout the 6-day event, glowing feedback was received from guests at the daily conference at DWTC, the welcome cultural reception, the awarding ceremony at Emirates Towers and the Grand Finale at Jumeirah Beach Hotel. Back in their countries, guests now spread the legend of Dubai as the birthplace of happiness.