Dubai Islamic Bank Annual Staff Gathering
After almost half a century of excellence, DIB needed to keep its staff hungry for more success, and motivate them to rise from a Challenger Brand into a Champion Brand. This meant everything from staff entertainment to the on-screen activation had to be fresh, bold and disruptive, and be a hot talking point until the next year.
The Wow Factor
We produced a 5-star cinematic-quality film on the real life ‘Man Who Moved A Mountain’. This was accentuated by a mind-blowing illusion where the Group CEO walked on stage and seemingly interacted with storytelling special effects, when in fact he was hidden backstage the entire time. Our incredible staff activities included a blind ‘Fear Factor’ challenge, a hilarious Helium Balloon ‘No Laugh’ challenge and a Lie Detector challenge.
Everything from the outdoor fun gaming zone to the classy gala dinner and MC duet whose chemistry kept the show flowing smoothly, earned rave reviews from staff and management alike. Above all, everyone left the venue passionately fired up to surpass their accomplishments and be a true Champion Brand.